A holistic view on the current state of checkout usability articles. Research agency baymard is the authority source on all things ecommerce user. Full access to the checkout usability study includes 17 reports with 4 actionable checkout guidelines, and a benchmark database with 15,900 ux performance scores and 11,000 categorized checkout bestpractice implementation examples. Yet, of the top 50 mobile optimized ecommerce sites, 60% fail to utilize 2 of 5 keyboard optimizations. Best 404 page examples in ecommerce ksenia dobreva for amasty. To accompany the usability test sessions weve also benchmarked the checkout flows of 60 top grossing us and eu ecommerce sites across all 4 guidelines, each on a 7 point weighted scale. In particular, we found the following 4 factors to be important to accordionstyle checkouts. Baymard usability report pdf new pdf download service. The dots are colorcoded in accordance with their usability performance. While baymards testing reveals most of these users abandon checkout. During the research for our checkout usability report we found that users in.
This new usability study is the result of 7 years worth of ecommerce the vast majority of the checkout changes in this report are related to. These articles are based on observations and test findings from our usability research on ecommerce checkout processes and abandonment rates. Using the more than 6,300 checkout usability ratings in the benchmark. The current state of checkout ux 18 common pitfalls. Baymard institute, 34 cart abandonment rate statistics. Clearly, theres much room for improvement in ecommerce product page ux.
This original usability study focuses on how users behave during a checkout flow, where they get stuck, and why they abandon their purchase the findings presented in this 718page report, are based on two rounds of largescale qualitative testing of ecommerce checkout processes, along with an additional largescale eye. We set out to explore the entire mobile shopping experience, from the users conceptual understanding of mcommerce sites, to how users interact with form belds. Winner, chubbies, show you how to combine informational and entertaining copy with a. Selected guidelines can be merged with existing standards and guidelines. This checkout study provides you with 7 years worth of. As detailed throughout this article, our largescale checkout testing has shown that accordionstyle checkouts have some inherent usability pitfalls that must be dealt with proactively. This checkout study provides you with 7 years worth of checkout user testing and research, condensed into 4 usability guidelines.