A holistic view on the current state of checkout usability articles. In particular, we found the following 4 factors to be important to accordionstyle checkouts. This new usability study is the result of 7 years worth of ecommerce the vast majority of the checkout changes in this report are related to. This original usability study focuses on how users behave during a checkout flow, where they get stuck, and why they abandon their purchase the findings presented in this 718page report, are based on two rounds of largescale qualitative testing of ecommerce checkout processes, along with an additional largescale eye. Selected guidelines can be merged with existing standards and guidelines.
Baymard usability report pdf new pdf download service. At baymard institute we recruited a batch of web users and ran a usability study on 15 of the largest ecommerce sites, focusing only on the checkout user experience. These articles are based on observations and test findings from our usability research on ecommerce checkout processes and abandonment rates. In other words, of the top 100 ecommerce sites the average site. As detailed throughout this article, our largescale checkout testing has shown that accordionstyle checkouts have some inherent usability pitfalls that must be dealt with proactively. Clearly, theres much room for improvement in ecommerce product page ux.
Baymard institute, 34 cart abandonment rate statistics. The dots are colorcoded in accordance with their usability performance. This checkout study provides you with 7 years worth of. While baymards testing reveals most of these users abandon checkout. Using the more than 6,300 checkout usability ratings in the benchmark. Full access to the checkout usability study includes 17 reports with 4 actionable checkout guidelines, and a benchmark database with 15,900 ux performance scores and 11,000 categorized checkout bestpractice implementation examples. This checkout study provides you with 7 years worth of checkout user testing and research, condensed into 4 usability guidelines.